People have been using essential oils for hundreds of years. Their popularity as medicinal remedies or beauty treatments has been constantly on the rise. Today, this business spins around billions of dollars in the U.S. only. While this opens many opportunities to businesses, it also means high competition. So making a first good impression with your essential oil labels is of utmost importance. Looks are essential. But compliance and quality printing take labels to the next level. This article will give you a few useful tips about labeling, so you can make your essential oil labels sell your product.
Smart design and best printing options for your labels are the right recipe for success. Stay with me till the end, and I'll also tell you why YourBoxSolution is the perfect printing partner for you. Let’s dig in!
Why Essential Oil Labels Matter
Together with boxes, labels are what we call secondary packaging.
The primary packaging is your container - the dropper bottle, the spraying bottle, the roller, vial, or whatever you’re selling your oils in.
It’s important that your container is suitable and made of quality materials.
But it's the secondary packaging that actually sells your product!
And here’s why...
Labeling is the easiest way to customize your product
Most of the essential oils on the market do not come packaged in boxes. Why? Because when produced on a large scale, businesses must choose the most convenient budget solution.Some producers, however, sell their essential oil bottles in boxes. This offers the product extra protection and a way to provide more information. So if you're thinking that boxes are a choice for your oil products, YourBoxSolution custom printed boxes are the perfect match.
This also creates a good image for a business that needs to grow on the market. An extra detail that adds extra value.
Anyway, if you’re producing large volumes of essential oil, or if you’re selling directly from the shelves (or in online shops), or if you’re limited on the budget...
The perfect solution to brand and customize your oil containers is essential oil labels!
There’s no easier way to customize a product than putting a label on it. And to add to that...
Essential oil labels sell your product
A custom label interacts directly with the customers. It’s the first thing shoppers see. This means the first thing you need to consider to allure buyers is labels with astonishing looks.
Once they’re under your spell and take your product in their hands to have a better look, feel its fragrance, they’ll want to know more. And if they can find and read all the information they need on the label, they decide to buy. And all this in a matter of seconds.
So, the second thing to take into consideration is providing clear and truthful information.
Tip!
Studies show that what influences people to buy a product is the packaging. Moreover, they assume that if the packaging is high-quality, the product is high-quality, too. And vice versa.
Further on, we’ll expand a bit more on these two important aspects: looks and information. And for best results, make these two go hand in hand.
Here we go.
Professional Design For Enticing Essential Oil Labels
While we're all different, we function in the same way. Our brains perceive certain things in the same manner.
Humans are visual creatures. This means we process images and visual info better and quicker than any other kind of data.
That's why marketing uses strategies to “help” people of different cultures and in various parts of the world find products appealing and beautiful. With this in mind and using a few useful design tools, you can create labels that are impossible to forget.
#1 Essential oil labels pop through COLOR
Sometimes, to understand customers better, we need to put ourselves in their shoes. Or observe ourselves in our role of customers.If you were in a shop, facing shelves full of essential oil bottles, what kind of bottle(s) would first catch your attention? Would it be a brown bottle with a label of the same color on it? Or a white paper label that barely reveals some faded yellow and green typography? Not really, right?
It doesn’t sound very interesting. You would hardly observe those among the others. My guess is that you would go for the colorful ones. I know I would. Colors attract, especially in a multitude of similar products. There’s actually a whole fascinating theory on how to use Color Psychology In Marketing And Brand Identity. You might want to check it out. It can be super useful for your branding and labeling customization.
Young Living used the entire color palette to classify, present and sell their essential oils. The colors are not only associated with the plants they are extracted from. They also differentiate the oils and even divide them into groups and per the benefit they give.Obviously, this doesn’t mean that if you don’t use colors, your labels are bound to fail in alluring shoppers. A simple black and white/gold design can be just as striking if you make it right. And there’s more...
#2 Use IMAGES on your essential oil labels
Back to what I was saying, humans are visual creatures. And studies reveal that human memory remembers pictures better than words.
So why not put some images of plants or herbs on those labels? Or any image you think would represent you and your product.
Whatever you choose to put on your labels, use clear, high-quality graphics. Essential oil bottles are very small. So imagery is important for shoppers to identify scent and benefits quickly and easily.
Keep reading.
#3 CONTENT and compliance of essential oil labels
All good so far. You’ve decided upon the branding color or various colors to define your oils. Perhaps you’ve even chosen specific images… Perfect! But now you’re probably wondering what’s best, useful or necessary to write on your labels. Let me help you with that. Here’s what most printable essential oil labels include and what’s good practice for you to include, too:
Brand name and logo
This is one of the most important components. You must make sure it’s readable and memorable, as customers will refer to and ask about your product by your brand.
For example, there can be 10 different Rosemary essential oil products in a store. But only one is yours. And a customer will scan the bottles on the shelves to spot your brand, or they will ask: “Do you have the Rosemary essential oil from [your brand]?”
Keep in mind that your brand name does not necessarily have to be your company name!
Product name
Describe and explain to people exactly what kind of oil they are getting. For example, if it’s Cedar Wood, Mint, Lemon, Frankincense, etc. Moreover, you can add if it's 100% pure essential oil, therapeutic oil, aromatherapy oil, and so on.
Packaging size
Generally, essential oils come in small glass bottles or vials of 5ml to 30ml (1 fl oz). Whether it's the smallest or a bigger container, the size needs to be listed in both English and metric units. So make sure you include both!
Ingredients
List the botanical name of the source plant and be very precise about it. Let’s take, for example, Lavender. There’s Lavandula Angustifolia and Lavandula Latifolia. The first is twice the value of the second one, so consumers should know exactly what they are buying.
Expiration date
Essential oils have expiration dates, just like cosmetics or food. It’s essential that customers are aware of the date the oils start to lose their value.
Directions and Warnings
Always write instructions for use on your labels. When employed improperly, essential oils can have side effects. Such side effects can be skin damage, liver or other organ damage, allergies, etc.
Specify for which body area they are good. Or if they need to be diluted - how many drops, and how many times a day. Add anything essential that consumers should know and that will keep you legally safe. Don’t forget about the Caution part (Keep away from children. For external use only. Avoid contact with eyes. - to name a few).
Company details
If you sell your own oils, then it’s your company name and details that will appear on the products.
If you buy the gross product, you pack it and sell it, you can write “Manufactured by...” and “Packed and distributed by.”
Or, if any private labeling agreement, you’re not required to tell who your manufacturer is. Just write your company name, details and don’t forget about the website address.
Barcode (UPC Code)
Your oil labels will need a barcode if you’re planning to sell them in stores. The barcode will make your products scannable and recognizable as unique products.
Certifications
Include any certifications your oil has. Like Organic Certified, Non-GMO, or Cruelty-Free. They can be meaningful and make a huge difference for customers.
Batch number
From planting the seed to bottling and labeling it traces the process of the product. It's the customer’s guarantee that they can check every production phase of your product. Based on how you produce, package, and sell your product, you may or may not need to include all this information. Moreover, you should consider whether your products fall under FDA guidelines. So stick with me here...
#4 FDA's regulations for essential oil labels
To begin with, essential oils are not regulated. Surprising, right? Let me explain... As far as the FDA is concerned, here’s the deal:
- There are no “FDA-approved” essential oils
- There are only essential oils that can be “FDA compliant”
The U.S. Food and Drug Administration (FDA) puts rules in place to protect consumers. So what it does is to issue guidelines that regulate essential oils based on intended use, labeling, and marketing.
What does this mean exactly? It means that based on theCLAIMS you make about your product and its suggested benefits, it will be:
- Drug
- Cosmetic
- Or both
So you must understand which category your product falls under and carefully check the information to be FDA-compliant.
Moving forward.
Measure The Containers For The Accurate Size of Your Essential Oil Labels
When it comes to proper label sizing, you need to plan for the specific dimensions of your containers. This is a very important step.
If you need labels for several types of containers of different sizes, make sure you measure all of them properly.
I'm sure you wouldn't want to see your money wasted on wrong-sized labels. Or your containers to look ridiculous. Or any text to be cut-off.
You know what I mean.
Order your packaging:
Any custom box type available.
Select The Right Materials And Extras For Your Essential Oil Labels
What I'm going to say might sound funny, but you need to protect your essential oil labels against... oil. If oil seeps under or onto the label, it gets damaged.
The same is valid for water and other substances. Plus frequent use and handling can scratch both the printing and the outer surface of the label.
So, technically, to protect your investment and maintain a good image of your brand, you should choose synthetic labels. A paper label will never offer this kind of protection.
You also need the labels to remain firmly applied, looking great and fresh all the time.
The easiest way to achieve this is by choosing the best quality materials with strong adhesive, and the right coatings and laminates.
YourBoxSolution has got you covered.
BOPP - to make them last and pop
What's BOPP
BOPP is the abbreviation for biaxially oriented polypropylene. This is a durable material that makes labels oil & water-resistant, tear-resistant, chemicals & UV resistant, and non-toxic.
This is the material (and only one) that we use for our labels (meaning...your labels). Because we respect our work and the work of our clients.
Printed on white film. Any color can be printed on top of the white ink.
Printed on transparent background film. Illusion of an “invisible label”.
Printed on a silver substrate. Makes all printed colors appear metallic.
Lamination for best protection
Lamination increases the strength of the labels and provides extra protection to scratches, abrasion or manipulation.
Gloss Laminated Labels (Free)
A shiny finish and a very reflective surface to the label area.
Matte Laminated Labels (Free)
A subtle, non-glossy lamination, perfect if you prefer a worn-out look.
Soft Touch Laminated Labels
Creates a shine-free surface, offering a smooth feel and elegant looks.
Which one do you think is the right choice for your labels?
Oh, and... they can be combined with other extras, such as gold foil.
Gold Foil
Love the golden, elegant look? Packaging labels with metallic foil stamping are a hit if you want to make your product appear high-end.
The gold foil is applied to the label surface using heat, and any design can be foil stamped.
Worried about the sizes or shapes? You don't need to be.
YourBoxSolution labels come in any shape and design you want. Do you want cut-outs? Tell us more about it. There's nothing we cannot print or cut.
Tip!
Some essential oil containers have cap stickers that match in color and design. They are round and small, but super useful. When bottles are arranged on shelves or in organizer boxes, they make it so easy to find the oils we want. They are also waterproof and oilproof.
Order Your Custom Essential Oil Labels
Get creative with your essential oil labels knowing that the sky is the limit!
At YourBoxSolution we pride in using the best and most durable materials.
For our professional printing services we don't charge for die or setup fees.
And you can always expect excellent extra customization.
All to make everyone go crazy about your oils.
Ready to order?
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