Makeup products are all about looking and feeling good. These are also the key elements to follow when planning your makeup labels. You want to show customers a product that looks impeccable and professional. These two aspects will win their trust and convince them to make the purchase.
Check out below the 3 steps to getting a pretty and trustworthy makeup label. Read till the end to find out how to help customers make up their minds when being in front of the shelf!
1. Choose custom makeup labels that are flattering to the packaging
Your makeup labels will stick to the makeup boxes or directly on the container, so they need to match. The container will also influence the size and shape of the makeup label and the box. Considering all of this, you could say that the container is the canvas you will be working on.
1.1. Create contrast with your makeup label to get that wow effect
The secret to making the label and the container of your product stand out is to create contrast. And to create contrast, you will have to play with colors.
Many makeup brands choose a simple white, brown, or black container. This means that the label will need to have that extra something. It can be a colorful background, some nice typography, or some images.
But since the container is your canvas, its color will have the biggest impact. If you have a bold brand, you could flip things around and choose for example a colorful container and a white background for your makeup labels.
A nice contrast will make the makeup labels look distinctive and pretty. These are the labels that grab the attention and make it to the cart.
1.2. Make sure your makeup labels can face handling without any problems
A lot of times, makeup products are carried around and used repeatedly throughout the day. It can also happen for them to be dripping or getting in contact with water or changes in temperature.
If you want to inspire trust, your products need to look impeccable at all times. Nothing says cheap more than a peeling label.
To make your makeup label stay in place, you need to choose the right material, ink, and adhesive. BOPP (Biaxially Oriented Polypropylene) is a water-proof material with great resistance, commonly used for makeup and cosmetic labels.
BOPP is also easy to customize design-wise, so it’s the perfect option for makeup labels.
Mixed with premium laminates, inks, and adhesives, BOPP will make sure your label stays in place and keeps its shape and its design. You can add a gloss laminate for extra protection and a touch of dynamism to your design. If you want to go for a more elegant and retro look, a matte laminate will bring the perfect finish.
1.3. Choose the right makeup label for your container
The most common packaging options for makeup are:
- Bottles
- Squeezable bottles
- Bottles with pumps
- Sprays
- Jars
- Tubes
According to how the packaging will be handled (i.e. standard bottles will be opened and can drip, squeezable bottles will be pressed in different positions), you should place your makeup label so that the most important information is visible.
Makeup products are usually small, so that might be tricky. Lipstick labels are known for their little space.
In most cases, a front or back label will do the job, considering that you can also use a box for extra information. If you want to add some even more extra space, an extendable label could work perfectly. This can add 2x or 3x more space for additional content. Many brands also use extra labels on the makeup and cosmetic packaging boxes.
2. Glam your custom makeup labels up
There are many design options to make your labels stand out. You shouldn’t stop at having a nice standard print. You could use some techniques to emphasize the makeup labels even more. Here are some ways to do that:
2.1. Use embossed custom makeup labels
Embossing is a technique that makes your makeup labels literally stand out. It raises some specific elements from the design, adding a 3D look. The elements will also feel different to the touch, which adds a very nice detail that customers will notice for sure. Embossed labels can help you make your brand look professional.
2.2. Add foil stamping to the makeup label
If you want to make your product look luxurious, custom foil stamping can add that gold or silver sparkle to your makeup label. You can add foil stamping to the copy, the logo, or to the margins of the label. The result is classy and elegant.
3. Think about what your customers like
Beauty is relative, and you won’t be able to make your makeup label pretty to everyone. That’s not even the point. Your custom makeup labels should appeal to your target audience. Your design should be built around who your customers are, their preferences, and what they want to achieve with your product.
- A girl with little makeup experience will be looking for something different than a woman who is getting ready for a wedding, or a woman looking forward to partying all night with her friends in a nightclub.
Align your design with what your customers fancy and how you want your brand to be perceived.
Summary
The steps to getting makeup labels that stand out are to put them in contrast with the packaging, to glam them up with extra details, and to align them with your brand identity and the preferences of your target audience.
Quality is essential to gain trust, so make sure the label doesn’t tear or peel off.
Print your custom makeup labels with YourBoxSolution
Get your labels printed by a team of professionals. YourBoxSolution is a printing business with more than 29 years of experience, ready to bring your project to life in the shortest time.
We dedicate our work to delivering premium quality at the best prices. We can customize any BOPP label to match your ideas, and our orders start from as little as 250 pieces. You also get free gloss or gloss laminates for your custom makeup labels, plus free proofing.
Get in touch and ask for a quote!
