Soap is one of the most common and regular purchases in a household. There’s something special about picking this small self-care product – choosing the scent, the properties, the color.
However, one of the first elements that customers check is the packaging. In this blog post, we will look at the best solutions for bar soap packaging so that you’ll have more chances to convince customers to buy your product.
Let’s dive in!
1. Boxes – one of the most popular options for bar soap packaging
Most soaps are sold in boxes, and there are many advantages to this type of packaging. Soap packaging boxes offer great protection to the product and plenty of space to include information. Then, they are very easy to customize, which makes them perfect for branding.
Last but not least, they can be 100% ecological. There’s no surprise to include them at the top of the list for best bar soap packaging.
There are two main types of boxes, so let’s check each of their assets!
1.1 Closed boxes – the most popular way to pack your soap
Closed boxes are the most used type of bar soap packaging for commercial purposes.
The soap boxes can be made out of kraft paper or regular white cardboard, and you can choose from a variety of closing systems. The most popular options are:
- Straight tuck boxes – the flaps fold directly into the box
- Reverse tuck boxes – one of the flaps folds in the opposite direction as the other
- Lock bottom boxes – the flaps lock together at the bottom of the box
- Crash bottom boxes – opposite flaps are pushed towards each other, locking the base into place
- Tuck top boxes – there’s a top closing panel with a small flap that tucks into the top of the box
- Two pieces boxes – a bottom tray + a lid
The pros and cons of choosing closed boxes for bar soap packaging
- The biggest pros of closed boxes are the perfect protection for the product, the bigger space for information, and the freedom of trying different designs.
- There aren’t many major cons to this type of bar soap packaging. The only aspect could be the fact that the customer can’t see or smell the product.
1.2 Custom bar soap packaging – boxes with display windows or cut-outs
These other types of boxes put the product on display by using cut-outs or PVC windows. If you have a colorful soap, or you want people to be able to see its texture, these boxes work just great.
Cut-out boxes leave some areas fully on display and in contact with air, which means the customers will also be able to smell the scent of the soap.
On the other side, boxes with PVC windows put the product on display while still having a shield against the exterior.
The cut-out or the window can have a round, oval, rectangular, or custom shape. This can play an important part in the overall design and the presence on the shelf.
The pros and cons of choosing display boxes for bar soap packaging
- The biggest pros of display boxes are the possibility for the customer to see or smell the product and the positive effect on the design.
- Again, there aren’t major cons to this type of bar soap packaging. A downside may be the fact that this packaging requires a particular environment for storage.
2. Wrap-around bands – a minimalist type of bar soap packaging
Wrap-around bands are also called belly bands or cigar bands. These kraft paper bands are used to bring some space for branding.
Packaging sleeves allow you to place a logo and some information on the band, as well as to properly label the product.
The pros and cons of choosing wrap-around bands for bar soap packaging
- The biggest pros of choosing a wrap-around band are the lower cost and the possibility of branding the soap while still keeping pretty much everything on display.
- The biggest cons are the fact that the soap will have no protection at all, and it will need a particular environment for storage.
3. Paper or colored/transparent pouches – simple bar soap packaging
If you want to keep things simple, you could also pack your soap in paper or pouches. You only wrap the soap in paper or place it inside the pouch.
The packaging can have various colors, patterns, or textures. Since you won’t have much space, you will compromise on the labeling side. However, there are still options. An expandable soap label will allow you to include all the required information.
The pros and cons of choosing paper or pouches for bar soap packaging
- The biggest pro of choosing paper to wrap your soap is that it is cheap and eco-friendly. It works best with brands focusing on natural ingredients and a green approach. On the other side, a pouch is easy to customize and offers more protection.
- The biggest con of choosing paper is that the soap can sweat and damp or discolor the packaging over time. You also won’t have much space for branding. The biggest con of choosing a pouch is that it might not be as eco-friendly.
The best bar soap packaging option for your brand
There is no universal option for packing your soap. You will need to think about the properties of your product, the values of your brand and how you want to present it to people, and about the storage options.
It’s essential to make sure that the customers will see the product in a perfect state on the shelf. Then, it's also crucial to have an attention-grabbing design.
Check out our soap packaging ideas!
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