A shower steamer is a fast ticket to a multisensory experience. You just get into the shower, and aromatherapy makes its magic work in a few seconds. Scents such as eucalyptus or lavender help you detach at any time throughout the day. Ingredients like baking soda and citric acid are key natural components that enhance the effectiveness and sensory experience of any shower steamer. DIY shower steamers are also popular and can be packaged effectively to appeal to consumers. There’s no wonder shower steamers are THE thing for relaxing at the moment.
Such a hip product needs packaging that suits perfectly. In this blog post, you will find the best options for shower steamer packaging, tips for designing them, and how to start the process. We’ve got you covered from A to Z.
Let’s start!
1. The best 3 options for shower steamers packaging
Shower steamers are very effective for relaxing and easy to use. Your goal is to get packaging that makes it just as simple to attract your customers and convince them to make the purchase. A gift set, featuring 12 different scent-infused cubes, offers an attractive packaging option for customers looking for luxurious and aromatic experiences. Here are the top 3 options for shower steamer packaging:
1.a) Shower steamers boxes
Shower steamer boxes are by far the best packaging for this type of product. They have the biggest visual impact and are super easy to customize.
Moreover, people are already used to looking for boxes on the shelf when buying similar body care products. Soaps and bath bombs and great examples.
You are probably wondering how to choose the shower steamers' boxes. There's no right or wrong choice, the key being to try to match your box to your brand's identity and your customers' profile. Keep reading to find out some aspects to take into consideration for your outstanding shower steamer packaging!
The material of the shower steamer box
The material is the core of the shower steamer packaging. The most popular materials are:
- White paperboard
- Kraft paperboard
- Metalized paperboard
Paperboard is super eco-friendly, which can give your brand extra points in the eyes of customers. There’s also the option to choose a waterproof paperboard, which can turn out to be useful considering that shower steamers are a shower product.
Highlighting natural ingredients like Epsom salt used inside the shower steamer on the packaging can attract eco-conscious buyers.
The finishes (or the coatings) can greatly impact the look of the product’s packaging. You can choose a matte or glossy laminate or a soft-touch one.
The extra elements that can make your shower steamers boxes stand out
The fight on the shelf is about getting people’s attention and showcasing how your product differs. Luckily, there are many embellishments that you can choose from to make your shower steamers packaging stand out.
Highlighting the fun of creating and personalizing shower steamers can also be a great addition to the packaging, making it more appealing to consumers.
You can choose foil stamping, embossing, debossing, or metalized printing.
The type of shower steamer boxes and the closing
The closing system plays a crucial role in how people interact with your product. Plenty of options fit any type of packaging – single product, twin, multipack. Here's a list with different closing systems:
- Straight tuck boxes
- Reverse tuck boxes
- Lock bottom boxes
- Crash bottom boxes
- Half boxes
- Tuck top boxes
- Sleeve packaging
- Two-piece boxes
Two types of special boxes that work well with shower steamers are the ones with cutouts or a display window. These allow the customer to see or smell the product, which can make a difference in the store.
Some manufacturers also go for aluminum boxes.
1. b) Wraps or foils
The second popular option for shower steamer packaging is to wrap the product or use foils. This option is great if you’re sure you want to cover your product fully and if it has a basic shape – round or rectangular.
Shower melts, similar to shower steamers, can also be wrapped using wraps or foils. They use essential oils to create a fragrant atmosphere, enhancing the shower experience.
There’s also the option to mix wrapping with shower steamer boxes. See below some extra things to consider:
The material of the wrappings
The most popular types of wrappings are paper, plastic, and aluminum foil. You can choose according to your preferences in terms of design and eco-friendliness. As always, it's important to think about what is more appealing to your target audience.
The extra touch that can make your product stand out
Options are a bit more restrictive with wrappings when it comes to shower steamers, but there are still some ways to make them stand out. The most popular one is to focus on the typography and the print. Another option is to wrap the product and place it in a display box.
1.c) Bags and pouches
Bags are a simple way of packaging shower steamers. They offer more space for branding purposes than the wrappings, and they might attract people by being less common on the shelf.
Here are some useful aspects about this type of shower steamers packaging:
The material of the bags or pouches
Just like with the wrappings and shower steamers boxes, there are options for environmentally conscious brands. You can get your bags out of white paper or kraft paper. If this is not a priority for your brand and your target audience, there's also the option to get a plastic bag.
The extra elements that can make your product stand out
Bags are usually paired with labels to reach their maximum potential. You could either choose a simple bag and focus on making the label stand out, or choose a custom bag and simple label. The label often has an informational purpose as well.
We recommend reading these as well:
2. How to design your shower steamers packaging
Your freedom in terms of design depends a lot on the type of packaging. However, if you have some elements in mind, you can adapt them to shower steamers boxes, wrappings, or bags. Let's see some general design ideas for your shower steamer packaging!
2.a) Build the design around the scent(s)
Shower steamers are all about essential oils and their scents. Your consumers will want to easily spot the scent of the product, so make sure to make it visible in the copy. Highlight that your shower steamers 'smell great' as a key selling point, which can be emphasized in the design. You can also add some design elements to suggest the scent.
Use colors and images that showcase it for your shower steamers boxes.
2.b) Focus on the result
Shower steamers are multisensory products, so remembering this is helpful when planning your design. Your customers will not focus on solely scent of the product, but rather on how they want to feel while using it, with shower steam enhancing the sensory experience and providing the benefits of aromatherapy.
The design of your shower steamers packaging should focus on the result of using the shower steamer.
Different essential oils have different effects, so you can mention how they relate.
There are oils for relaxation, stress release, feeling energized, or for helping with nasal congestion during the cold season. Again, you can use design elements that go hand in hand with this result.
2.c). Center the design to the moment of use
Most often, people use shower steamers in the morning or the evening. People using them in the morning want to have a nice start and get a boost of energy, while people using them in the evening want to relax and calm down. Unlike traditional bath bombs that are used in a tub, shower steamers are designed specifically for use in the shower.
By using suggestive colors and graphic elements, you can help people imagine adding your product to their daily routines.
Like what you read? Check out our guide for bar soap packaging too!
3. Shower steamers packaging – how to start the process
You've made it – you have the type of packaging figured out and your designer provided the coolest look for your product. The only thing missing is to start the process and get your shower steamers packaging ready. Here's what you need to know about the process.
3.a) Prepare the size of your shower steamers packaging
- To get your shower steamers boxes you will need to provide the size for them. Take some good measurements and try to imagine how easy it will be to store, display and handle the product.
3.b) Prepare the template for the design
You will need to ask your designer to send over the design in a CAD template.
At YourBoxSolution, we will send you the template and instructions on how to prepare the artwork. We will even do the proofreading for free.
3.c) Get updates on your project
- A professional and trustworthy printing partner will let you oversee the project and send feedback at every step. It's important to get updates, and it's also exciting to see your project getting closer and closer to reality. At YourBoxSolution, you will be able to log in to the panel of your project, leave comments and get in contact with our packaging experts at every step.
With the right printing partner, your shower steamers boxes will be ready in no time.
Choose YourBoxSolution and benefit from:
- Orders starting from as little as 250 pieces
- Tons of options to customize your shower steamers packaging
- Free proofing before printing and assistance at every step of the process
- The expertise of a team with more than 5000 happy customers
Get your quote today!
