Makeup has been around for thousands of years. Although the trend for “no-makeup makeup” is definitely strong, we don’t expect makeup products to be gone anytime soon.
Even if a person is not an avid makeup user, the chances of them walking out empty-handed from a makeup store are slim. When faced with so many possibilities, most customers will give themselves a "treat". Or more.
This raises some questions…
How do you package makeup, and how do you make people choose you over so many other brands?
You see, people like a good story. We’re wired to prefer a product that tells a story over a product that’s just useful.
The stories you can tell for your makeup brand can be visual, tactile, and emotional. And you can achieve them all through your packaging.
Custom boxes set the stage for your customers to reach for your product. Once you got their attention through the looks of your packaging... You can win them as a customer with your brand story. Later on, if the quality of your product matches their needs, you’ll have recurring customers.
In this article, we’ll touch on a few things you should consider when it comes to how to pack makeup. You’ll also be able to browse your makeup product gallery with some inspired makeup packaging ideas. You have plenty of creative room, and we’re here to help.
Let’s get going.
How Do You Package Makeup - First Things First
Before thinking about how to pack makeup, you should think about who is it for.
1. Know your customers before creating your brand’s identity
Is your ideal customer a school mom who uses a touch of mascara and a blush? Or are they extravagant women who love to wear colorful makeup and outfits? Perhaps they’re seniors who use very little makeup. It is crucial to know who you are targeting before choosing how to pack makeup.
Defining your target market, both from a demographic point of view as well as a psychographic one is key.
Demographics talk about who your customer is:
- Age
- Gender
- Marital status
- Religion
- Location
- Occupation and income
- Education level
Psychographics talk about why your customers buys:
- Personality
- Lifestyle
- Values and principles
- Opinions
- Behaviors
- Attitudes
- Interests
Psychographics and demographics are both important in creating your brand. But when competition is high, studying the psychographics gives you much more insight.
Define your ideal customer very well. Get to know them as a good friend and create products that speak to them. And you’ll be in business longer.
2. Build a cohesive brand image
From your makeup packaging, brand logo, and colors to the way you talk, everything about your brand should speak to your customer.
Once you’ve defined your ideal client, choose how do you package makeup by letting your creativity at play. Think about the style of your boxes. What colors would resonate with your target audience? Should you go with a formal style of packaging or a fresh, colorful one? There are plenty of studies you can find online and you can always take a look at your competitors.
In fact, you can learn a lot from your competitors. See what colors are they using, what’s their brand story, and how they manage (or not) to convey a cohesive message. Next, identify your own strengths and where your product fits in. What is it about you that would make people choose you over your competitors? Showcase the best about your brand and products on your packaging and make the most out of makeup labels.
Speaking about showcasing your qualities…
Here’s a secret...
3. It’s not about you. It’s about them.
The honest truth is that, at a deep level, customers don’t really care about your company. Why you’ve created a certain product, what’s your business story, and what are your sustainability practices are all important, sure. They might even weigh in the decision-making process.
But from a psychological point of view, things are different. What immediately matters is the direct benefit they’ll get when buying your product.
What’s in it for them?
When using your makeup products, what are they getting? What is it about them that’s going to get better after using your product? That's a key aspect when setting how to pack makeup.
EMpretty have a fantastic brand slogan. Protect your pretty talks about the customer. There’s nothing else about the company that’s on the front of the box.
It’s such a powerful message.
How To Pack Makeup In A Custom Way
In many industries, including the makeup industry, the battle for who’s the shiniest is a strong one.
But there’s so much more you can achieve with your boxes, no matter what product you've created:
- Lipstick box
- Lip balm & gloss boxes
- Eyelash packaging
- Makeup brushes boxes
- Eyeliner boxes
- Mascara boxes
- Makeup pencil boxes
- Foundation boxes
- Face primer boxes
- Blush boxes
- Concealer boxes
- Eyeshadow boxes...
At YourBoxSolution, you can get any box type. Request your custom shape, size, and color, and you will get your dream box in no time. Let’s take a look at how you can customize your boxes even further.
1. Increase perceived value: foil stamping or metallic paper
Gold and other precious metals are a symbol of wealth in many cultures. Although not everyone wears jewelry, the sight of gold, silver, platinum, or even copper makes us think about something valuable.
When you add a custom foil stamp to your box, you’re increasing the perceived value your customers will have about your product. If the box looks that good, the inside must definitely be worthed, right?
Foil stamping is available in gold, silver, copper, holographic foil as well as custom colors. Looking spectacular on any color, it will make your product look too good to be ignored.
2. Play with light and reflections by using coatings and laminates
Besides being unique with your design, you can expand your visual possibilities with coatings and laminates.
There are five main coatings/laminates you can choose for your custom boxes.
- The Matte Laminate gives any box a sophisticated look, smooth to the touch
- The Gloss Laminate makes colors pop more, and be shiny. There’s also Gloss UV Coating, which adds extra protection against sun rays or humidity.
- The Spot Gloss Coating allows you to add a shiny coating only on some areas while leaving others uncoated. This will create a very creative visual effect.
- The Soft Touch Laminate is a matte laminate, but softer and thicker and it encourages customers to feel the box.
- Lastly, the Scuff Proof Laminate is the strongest laminate. It adds extra thickness to the box and protection against scuffing, scratches and fingerprints. It’s matte to the touch.
3. Add tactile complexity
After designing your boxes and making them shine with coatings or laminates, you can take it a step further. Make it irresistible for your customers to touch the box.
How you do that? By getting custom embossed boxes and debossed boxes. Embossing creates a tridimensional raised pattern on the box.
Debossing creates a lowered pattern. They both add a tactile aspect to the box and favor interaction.
4. Get a secure fit with custom separators and inserts
Makeup products can be very delicate. If you need a snug fit for your powders, eyeshadows, and brushes, custom box inserts are a perfect solution.
We measure your product with care. Then we create custom inserts that prevent them from moving inside the box. Ideal for makeup kits, other products with multiple items, or more fragile products, boxes with inserts are a great choice if you need to add extra protection.
Ready To Show Off Your Makeup Products?
A steady stream of customers is every entrepreneur’s dream. Now you know how do you package makeup. By creating a brand image and brand story that’s easily recognizable, your customers will find it hard to resist your new products.
Your packaging is the medium you use to tell the whole world about you.
Say no to stock boxes and get the custom boxes that your products deserve. We’re here for you from start to finish.
